A Word from the Managing Director
Over more than fifty years, our Group has established itself as a committed investment partner, actively accompanying the economic and social transformation of the Kingdom and contributing to its development momentum. The establishment of the Moroccan-Kuwaiti Development Group in 1976, followed by the creation of Al Ajial Holding in 2006, marked a pivotal milestone in strengthening our investment approach through a more integrated institutional framework and enhanced governance, in line with the vision of (KIA) Kuwait Investment Authority as a long-term strategic partner in the Kingdom of Morocco.
At Al Ajial Holding, we believe that the strength of a group lies in the diversity of its expertise and the complementarity of its sectors, and that true investment is one that combines performance and economic viability with the creation of sustainable impact and shared value. From this perspective, we are committed to developing our existing activities and exploring new opportunities in promising sectors, with innovation, sustainability, and responsibility guiding all our decisions.
On this occasion, I would like to extend my gratitude to our teams who drive this journey forward, as well as to our partners and stakeholders whose collaboration contributes to building a better future
Mohammed Salah AL-KULAIB
General Manager - Al Ajial Holding
A BENCHMARK INVESTOR IN MOROCCO
Driven by a long-term strategic vision, the Group leverages effective partnerships and a disciplined management approach. This ensures consistent value creation while strengthening trust among our partners and stakeholders.
A Rich Legacy
Over fifty years of excellence and disciplined growth.
Al Ajial Holding has maintained a presence in Morocco for over fifty years, pursuing a long-term investment journey that has accompanied the Kingdom’s economic, social, and development transformations, while building, over time, strong institutional expertise and trusted partnerships . This journey began with a vision focused on building robust investments in promising sectors, and gradually evolved alongside the expansion and diversification of the Group’s portfolio. It is underpinned by an approach rooted in quality, professionalism, and excellence in management, as well as the development of long-term partnerships and relationships.
At the end of 2014, Al Ajial Holding entered a new phase, strengthening its role in managing participations and implementing an ambitious strategic plan aimed at developing and diversifying investments, enhancing returns, and creating shared value—supported by strong professional capabilities and a clear institutional framework.
As part of efforts to reinforce management capacity and strengthen the company’s position in Morocco, its capital was increased to MAD 12 billion, enabling broader scope for investment and more effective and disciplined management of holdings.
Today, Al AjIal Holding continues this journey with confidence and ambition, expanding its investments across multiple sectors and launching innovative initiatives and projects, with the objective of consolidating its position among Morocco’s leading and most dynamic holding companies, while maintaining a strong commitment to its partners based on trust and long-term value creation.
Au cours de ses cinquante années de présence au Maroc, Kuwait Investment Authority (KIA) a renforcé ses contributions au Maroc pour accompagner le royaume du Maroc dans la réalisation de ses plans de développement économique et social. Elle a concentré ses investissements et son expansion dans des secteurs économiques prometteurs à travers Al Ajial Holding et ses filiales
Le groupe vise à se classer parmi les sociétés de portefeuille les plus importantes et les plus actives au Maroc.
Depuis la fin de 2014, KIA a confié la gestion de ses participations à Al Ajial Holding, dans le but de concrétiser ses ambitions à long terme au Maroc. Al Ajial Holding a ainsi mis en place un plan stratégique ambitieux, axé sur la poursuite du développement et la diversification de ses investissements, la valorisation durable des rendements et des bénéfices pour les actionnaires, la création de valeur partagée pour l’ensemble des parties prenantes.
Cette vision repose sur un engagement fort en faveur de l’excellence, en s’appuyant sur des talents expérimentés et des compétences professionnelles de haut niveau.
Our Vision & Values
Investing with purpose, guided by integrity, and committed to shaping a sustainable future
We aspire to position Al Ajial Holding as a leading institutional investment player, guided by a long-term vision and driving responsible growth through a diversified portfolio of complementary sectors that together generate sustainable long-term value.
Our vision is aligned with the Kingdom of Morocco’s economic, social, and development ambitions, through investments that reflect national priorities and anticipate transformation, driven by innovation and continuous renewal.
We place people at the heart of this vision: developing skills, fostering a strong sense of belonging, and reinforcing commitment, ensuring sustained performance while balancing a globally oriented ambition with a strong and enduring Moroccan identity
Respect
We respect individuals, opinions, and differences, and believe that mutual respect is the foundation of our relationships within the Group and with our partners
Collaboration:
We foster a spirit of teamwork and cross-functional collaboration to achieve shared goals efficiently and in harmony.
Transparency
We uphold clarity, integrity, and credibility in our communication and decision-making, strengthening trust and ensuring sound governance.
Responsibility
We are committed to professional, social, and environmental responsibility, ensuring that our impact is positive and sustainable.
Passion For People
We place people at the heart of our priorities by developing skills, respecting individual career paths, and empowering talent.
Belonging Culture:
We reinforce a shared sense of belonging within the Group, fostering commitment and a unified strategic vision
OUR RESPONSIBLE COMMITMENT
At Al Ajial Holding, we believe that sustainable value creation is inherently linked to social progress and environmental stewardship. This conviction drives our support for high-impact social and cultural initiatives.